Raw vs. HPP - How to Tell If Your Juice is Truly Unpasteurized

If you care about getting the full value from juice, understanding the difference between raw, cold-pressed juice and juice that has been HPP-treated is essential. The method behind the bottle determines freshness, enzyme activity, flavor, and how that juice supports your wellness routine. 

Every bottled juice at Purée Juice Bar is organic, cold-pressed, and raw, with no HPP, and this standard shapes everything we do in our Bethesda and Tysons Corner locations, as well as through our delivery and shipping programs.

What HPP Really Means

High Pressure Processing (HPP) is a post-bottling process that uses very high pressure in a water chamber to extend shelf life. You might see it described with softer terms such as “cold water bath,” “pressurized,” or “cold pressure.” These terms all refer to a form of pasteurization designed to keep a product shelf-stable for an extended period. Purée’s position is clear: if a juice’s shelf life exceeds 7 days, it has been pasteurized in some form.

The Raw, Cold-Pressed Difference

Cold-pressing utilizes a hydraulic press to extract juice from fresh, organic produce gently. There is no heat step, and no pressure treatment is applied afterward. That means a bottle with living enzymes, bright aromatics, and the clean, produce-forward taste you expect from actual raw juice. Purée has specialized in all organic, cold-pressed, raw products since 2011 and continues to bottle in glass for quality and sustainability.

Label Clues: Is Your Juice Truly Unpasteurized?

Use this quick check when you shop:

●     Shelf life: If the bottle claims more than 7 days refrigerated, it is not raw.

●     Language clues: Look for terms such as HPP, cold pressure, cold-water pressure, cold-water bath, or pressurized. These are forms of pasteurization. 

●     Packaging cues: Ultra-long shelf life and long-distance distribution often indicate a stabilization step.

●     Taste and aroma: Raw juice smells and tastes like just-pressed produce. Extended-life products often have a flatter or sweeter taste.

If transparency is missing, ask the brand directly, “Is this juice raw and unpasteurized?” Clear brands will answer plainly.

Why Method Matters for Daily Habits

Your wellness plan thrives on freshness, nutrient density, and the flavor you want to drink every day. Raw, cold-pressed juice fits that brief. It supports simple, sustainable habits, such as drinking a daily green juice, taking a short reset, or replacing an afternoon snack with something clean and hydrating.

Purée keeps the process simple with glass bottles, local pickup and delivery, and frozen raw juice for nationwide shipping so you can build consistency without sacrificing quality.

The Purée Standard and Where to Find Us

Purée’s promise is All Organic. Cold-Pressed. Raw. No HPP. The team bottles in glass, runs a triple-sterilization loop for returns, and maintains DC Kosher certification for bottled juices.

You can visit Bethesda Row or Tysons Corner (inside Equinox, open to the public), order for delivery or pickup, or use the app to stay stocked. It is a model built on integrity and clarity, not shortcuts.

Choose Juice That Works as Hard as You Do

When you are investing in your health, every detail matters, including how your juice is made. If you want real nutrition, not just flavor, ensure you choose raw, unpasteurized, cold-pressed juice with a short shelf life and transparent labeling.

Purée Juice Bar has specialized in this standard since 2011. With every bottle, you get the freshness, enzymes, and living nutrition your body can actually use.

Taste the difference with Purée’s all-organic, raw, cold-pressed juices. Check out our flavors today.